Cathryn Wood is Director of Strategy and Development at Development Media International (DMI). DMI runs radio, television and mobile campaigns to change behaviours and improve lives in low-income countries. DMI generates evidence of impact using robust evaluations and scales up the most effective campaigns to reach millions of people. DMI was the first organisation to demonstrate through a randomised controlled trial that mass media can change life-saving behaviours.

 

For more information please visit www.developmentmedia.net