With 500 million people at risk of infection, filaria (elephantiasis) leaves a giant footprint in India. But prevention is so easy, the country can quickly take huge strides to make elimination of filaria one of its next major health victories. In December 2014, the Indian Ministry of Health & Family Welfare launched a national campaign called “Hathipaon Mukt Bharat” (Fliaria Free India) to rid the country of filaria within the next few years.

 

The Global Network for Neglected Tropical Diseases, the END7 Campaign, Ogilvy & Mather Advertising and Little Lamb Films helped the Ministry of Health & Family Welfare take a big step toward filaria elimination with the development of this public service announcement video, the first in a series.