Cathryn Wood

Development Media International (DMI)

Cathryn Wood is Director of Strategy and Development at Development Media International (DMI). DMI runs radio, television and mobile campaigns to change behaviours and improve lives in low-income countries. DMI generates evidence of impact using robust evaluations and scales up the most effective campaigns to reach millions of people. DMI was the first organisation to demonstrate through a randomised controlled trial that mass media can change life-saving behaviours.


For more information please visit

"A scientific approach to health communications: does it work?"